A Deposit Scheme Losing 22 Percent of Its Packs: Returnable Gel Program Math
A grocery retailer in the Netherlands launched a returnable gel pack scheme across 340 stores with a 2 euro deposit, expecting an 85 percent return rate and 20 reuse cycles per pack. At the twelve-month review the return rate was 63 percent, the average cycle count 11, and 22 percent of returned pac…
