A pet shop display row: ten tanks, one misting schedule
How to build a shop display row that survives staff rotation: one substrate mix, a fixed misting pass, clear exclusions, and a four-line shelf card.
Gelled substrate cups as a retail product: margin and shelf logic
Unit costs, water weight, lid fogging and an eight-week shelf test for gelled amphibian substrate cups sold through pet shops. Where the margin actually goes.
